Hello, I'm Erika

I've transitioned! It's Erika, she/her now - read more here ➡️

Digital transformation expert, human-centered facilitator, service designer, and leader with an endless drive for creative collaboration

25 years experience in hands-on design contribution, 10 years of strategic leadership experience. Skilled in product strategy and design, service design, and design technology.

I live in the nexus of design, technology, psychology and business.

Presently I work at NASA as a Digital Services Expert, helping change the way applying the practical-practices of customer experience, service design, and human-centered systems thinking for the projects and teams of our national space program.

I am the co-founder of Practical by Design and co-creator of the Practical Service Blueprint, and co-author of the hit book"Your Guide to Blueprinting the Practical Way."

Have a look at my portfolio, my approach or career history. If you see something you like, connect with me on LinkedIn, Twitter, Amazon, or just send a message!

I'm also the author of a 4-book space opera series and fiction podcast.

Book available right now: Your Guide to Blueprinting the Practical Way!

Our new book on the instantly-actionable fundamentals of modern, practical current-state and future-state experience blueprinting is available now! 

See more about it at pbd.pub/guide!

  • Product design & strategy
  • Service design & strategy
  • Design technology
  • Empathetic research
  • Jobs to be Done
  • Hands-on design craft
  • Group facilitation and mentoring
  • Experience mapping of all sorts
  • Speaking, broadcasting, teaching
  • Org & culture design
  • Team & project leadership