Hello, I'm Erika
Digital transformation expert, human-centered facilitator, service designer, and leader with an endless drive for creative collaboration
25 years experience in hands-on design contribution, 10 years of strategic leadership experience. Skilled in product strategy and design, service design, and design technology.
I live in the nexus of design, technology, psychology and business.
Presently I work at NASA as a Digital Services Expert, helping change the way applying the practical-practices of customer experience, service design, and human-centered systems thinking for the missions and teams of our national space program.
I am the co-founder of Practical by Design and co-creator of the Practical Service Blueprint, and co-author of the hit book "Your Guide to Blueprinting the Practical Way."
If you see something you like, connect with me on LinkedIn, or just send a message!
I'm also the author of a 4-book space opera series.
Book available right now: Your Guide to Blueprinting the Practical Way!
Our new book on the instantly-actionable fundamentals of modern, practical current-state and future-state experience blueprinting is available now!
See more about it at pbd.pub/guide!
- Strategy and leadership
Product design strategy - Service design strategy
- Design technology
- Research, all stages
- Jobs to be Done
- Hands-on design craft
- Group facilitation and mentoring
- Experience mapping
- Speaking, teaching, video production
- Org. & culture design
- Team & project management