Experience

Resume

30 years of design leadership. Now building products with AI agents and writing the discipline for how it should be done.

Right Now

I build real products with AI agent crews every day. I created Zero Vector, a design discipline for working with AI intentionally. I run a podcast and Substack on AI-first design. I published a four-book sci-fi series. I ship. That is what 30 years of craft looks like when you refuse to stop making things.

BuildingFictioneer, Open Vector, Labrador
CreatedZero Vector, a design discipline for the AI age
PublishedThe Dauntless Gambit (4-book sci-fi series)
WritingWeekly Substack on AI-first design practice
April 2025 – Present
Principal, Service Strategy and Design
Insulet
  • Leads patient, doctor, and pharmacy experiences for Omnipod
  • Shapes onboarding and retention through content strategy and storytelling
  • Designs cross-channel experiences integrating content, design, and AI
June 2023 – April 2025
Senior AI & Digital Transformation Leader
NASA
  • Led agency-wide AI-Readiness Initiative for leadership alignment
  • Drove first large-scale co-creative design initiative for workforce collaboration
  • Secured funding for Federated Search initiative
  • Pioneered NASA Digital Service business model
April 2021 – June 2023
Sr. Principal Experience Strategist
Mural
  • Led VR collaboration research with Meta
  • Improved user retention by 25% through onboarding redesign
  • Elevated design maturity across organization
  • Tested AI-driven collaboration and asynchronous workflow tools
February 2014 – April 2021
Principal Product & Service Designer
Intuit
  • Redesigned QuickBooks Online billing to reduce support volume by 20%
  • Defined partner program strategy
  • Redesigned QuickBooks App Marketplace
  • Pioneered service design methodology organization-wide
2006 – 2014
Earlier Career

Design leadership across enterprise collaboration (Jive), cybersecurity (Venafi), education technology (Helix Education), and independent consulting.

Thought Leadership & Publishing

  • Creator of Zero Vector, a design discipline for building with AI agents intentionally
  • Published sci-fi author: The Dauntless Gambit, a four-book series (co-authored with Craig Flowers)
  • Co-founder, Practical by Design (online learning platform reaching Global 2000 companies)
  • Co-author: "Your Guide to Blueprinting the Practical Way"
  • Best-selling course: "Introduction to Practical Service Blueprinting"
  • Intuit-trained Innovation Catalyst

Speaking

  • Service Design Network conferences
  • Google Sprints
  • Design Week events
  • Industry conferences across Dallas, Boston, Chicago, and San Francisco
EducationB.S. Psychology, Southern Utah University (2005)

Let's work together

Whether you need strategic guidance, a builder's perspective on AI, or someone who ships. Let's talk.

Book a Call